Services Work Process About Contact
Available for new projects

I turn ad spend
into real revenue
for Pakistani brands.

Performance marketer specialising in Google Ads, Meta Ads, and social media growth. I have driven over PKR 1.5M in sales across 6 brands — with screenshots to prove every number.

See My Work Let's Talk
PKR 1.5M+
Revenue Generated
6
Brands Worked With
4+
Years Experience
3
Platforms Managed
Google Ads Meta Ads Social Media Management Shopify Analytics E-Commerce Growth Campaign Strategy Audience Targeting ROAS Optimisation Google Ads Meta Ads Social Media Management Shopify Analytics E-Commerce Growth Campaign Strategy Audience Targeting ROAS Optimisation
What I Do

Services built to grow your brand

01
📈

Google Ads Management

Full-funnel Google campaigns — Search, Shopping, Display, and Performance Max. I handle everything from account setup and keyword strategy to daily optimisation and transparent reporting.

Search Campaigns Shopping Ads Performance Max Conversion Tracking
02
🎯

Meta Ads Management

Facebook and Instagram campaigns that reach the right people at the right price. From Advantage+ Shopping to precise interest and retargeting campaigns — I find what converts and scale it hard.

Advantage+ Shopping Retargeting Lookalike Audiences Billing Troubleshooting
03

Social Media Management

Content strategy, posting schedules, and organic growth for Instagram and Facebook. I help brands build an audience that genuinely engages — not just a number on a screen.

Instagram Growth Content Strategy Feed Aesthetics Community Management
Real Results

Work that speaks for itself

01 — Google Ads / Shopify E-Commerce
Everlane.pk
Fashion E-Commerce

A growing Pakistani fashion e-commerce brand with no structured ad strategy. I managed their Google Ads over 5 months on a Rs 3,000/day budget — Shopping, Search, and Performance Max — refining product feeds and cutting wasted spend weekly. Achieved a 4.4x ROAS with a 2.17% conversion rate. The Shopify dashboard: PKR 1.32M in sales, 117 orders, PKR 11,311 average order value.

5 months · Rs 3,000/day budget
3.5x
ROAS
PKR 1.32M
Total Sales Generated
117
Total Orders
PKR 11,311
Avg Order Value
02 — Google Ads / Shopify
Deep Illusions
E-Commerce

A Shopify store with zero ad infrastructure. I built Google Ads from scratch — conversion tracking, campaign structure, and shopping feeds. On a Rs 1,000/day budget most agencies would decline, I delivered 87 orders at a 2.2% conversion rate and Rs 2,113 average order value within two months. Add-to-cart rate reached 4.24% — a strong signal the targeting was dialled in.

2 months · Rs 1,000/day budget
Rs 133K
Total Sales Generated
3,869
Store Sessions
87
Total Orders
2.2%
Conversion Rate
03 — Meta Ads / Social Growth
Apex Outfits
Fashion · Premium Clothing

A premium clothing brand (Lacoste, Armani Exchange, The North Face). I ran Meta Ads and built their Instagram simultaneously from zero. In one month on Rs 2,000/day: over Rs 200K revenue, an estimated 3.3x ROAS, and a page that went from 0 to 253 real followers with active engagement. CPL was reduced by optimising creative split-tests in week two.

1 month · Rs 2,000/day budget
Rs 200K+
Revenue in 1 Month
100K+
Reach
253
Instagram Followers Built
3.3x
Estimated ROAS
04 — Meta Ads / Campaign Management
Sab Kuch Store
Multi-Product Retail

A multi-category retail brand whose Meta account was frozen by billing errors for weeks. I resolved the technical account issues — something most marketers do not know how to fix — then launched 6+ campaigns across product lines. The top Advantage+ Shopping campaign alone generated 8,060 impressions efficiently on a minimal daily budget, proving that account health matters as much as creative.

Meta Ads · Budget recovery & optimisation
8.06K
Top Campaign Impressions
6+
Active Campaigns Managed
Fixed
Billing & Payment Errors
Low
Budget · Maximum Impact
05 — Social Media Management
Dazzles
Jewellery · Lifestyle

A jewellery brand that needed more than just posting — they needed a visual identity that matched the quality of their products. I handled their full Instagram content strategy: improving how products were photographed and presented, writing captions that converted, and building a feed aesthetic that looked like a real brand. Engagement and reach grew measurably.

Social Media Management · Content Strategy
Reach
Content Visibility Growth
16
Posts Created & Published
24
Followers Grown Organically
Quality
Visual & Brand Standard
Verified Proof
Real dashboards. Real numbers. Real clients.
Client names are anonymised where requested. Full screenshots available on request during onboarding.
Shopify Analytics — Client A
Total SalesPKR 1,324,000
Sessions7,362
Orders117
Conv. Rate2.17%
VERIFIED
Meta Ads Manager — Client B
Top Campaign8,060 Impr.
Campaigns Live6+
Account StatusFixed & Active
Budget TypeLow / Efficient
VERIFIED
Shopify Analytics — Client C
Total SalesRs 133,035
Sessions3,869
Cart Rate4.24%
Avg Order Val.Rs 2,113
VERIFIED
How I Work

Audit → Execute → Scale.

01

Audit & Strategy

I review your existing setup — ad accounts, tracking, funnel, landing pages — and identify exactly what is broken and what needs to be built. No guesswork. No generic advice.

02

Setup & Structure

Proper conversion tracking, clean campaign architecture, and audience segmentation. Everything built to last and scale — not just to spend the budget quickly.

03

Launch & Test

Campaigns go live with clear KPIs agreed upfront. I test creatives, audiences, and bidding strategies in the first two weeks to find what actually performs before scaling.

04

Optimise & Scale

Weekly reviews, constant refinement, honest reporting. When something works, we scale it. When it does not, we cut it and try the next hypothesis. Simple, data-driven, and transparent.

About Me

Performance marketer.
Not a generalist.

I am Etisam Ashraf, a performance marketer based in Lahore. Since 2021 I have been running paid campaigns and managing social media for Pakistani e-commerce and retail brands — dedicated to transforming raw data into scalable, measurable revenue. Every rupee of ad spend is accountable.

I do not take on every client. I work best with brands that sell real products, have a working sales funnel, and want an honest partner who will tell them what is wrong before telling them what is possible.

I am currently studying Software Engineering alongside client work — which means I think in systems, not just campaigns. I understand why tracking breaks, how attribution works under the hood, and what the dashboard is actually telling you versus what it appears to say. Results, not reports, are the deliverable.

Etisam Ashraf
Education & Training
Software Engineering (BSc)
Currently Studying
2024 – 2028
Digital Marketing
PNY Trainings, Lahore
2021
Intermediate (FSc)
Punjab College, Lahore
2022 – 2024
Matric
IER Lab School, Lahore
2020 – 2022
What Clients Say

Real feedback from real clients

★★★★★

“Our Google campaigns were running with no tracking and no clear structure before Etisam stepped in. He rebuilt everything properly, and within five months we had crossed PKR 1.3M in Shopify sales. The reporting was honest and the results were real.”

EV
Team at Everlane.pk
Fashion E-Commerce · 2024
★★★★★

“We had a very small budget and Etisam still took us seriously. He set up our Google Ads from scratch, got sales coming in consistently, and explained everything clearly along the way. 87 orders in two months on Rs 1,000 a day was beyond what we expected.”

DI
Team at Deep Illusions
Shopify E-Commerce · 2024
★★★★★

“He built our Instagram page while running paid ads at the same time, and both worked. In one month we had 253 followers, a feed that looked professional, and real orders coming through the ads. He treats your money like it is his own.”

AO
Apex Outfits
Fashion & Clothing · 2024
★★★★★

“Our Meta account had billing problems that had blocked our ads for weeks. Etisam diagnosed and fixed the issue quickly, then launched multiple campaigns across our product range. He understands both the technical side and the marketing side, which is rare.”

SK
Sab Kuch Store
Multi-Product Retail · 2024
Get In Touch

Book a free
15-minute audit.

Tell me what you are currently spending on ads and what platform you are using. I will review your setup and come back within 24 hours with specific, actionable feedback on what is working, what is wasting money, and exactly what I would do differently — for free, no strings attached.

What you get in the free audit
Account structure review (Google or Meta) Wasted spend identification Quick-win recommendations you can act on today Honest view on whether paid ads make sense for you right now
Email info@etisamashraf.com
Based in Lahore, Pakistan
Available Open to new projects now
Response Within 24 hours