Performance marketer specialising in Google Ads, Meta Ads, and social media growth. I have driven over PKR 1.5M in sales across 6 brands — with screenshots to prove every number.
Full-funnel Google campaigns — Search, Shopping, Display, and Performance Max. I handle everything from account setup and keyword strategy to daily optimisation and transparent reporting.
Facebook and Instagram campaigns that reach the right people at the right price. From Advantage+ Shopping to precise interest and retargeting campaigns — I find what converts and scale it hard.
Content strategy, posting schedules, and organic growth for Instagram and Facebook. I help brands build an audience that genuinely engages — not just a number on a screen.
A growing Pakistani fashion e-commerce brand with no structured ad strategy. I managed their Google Ads over 5 months on a Rs 3,000/day budget — Shopping, Search, and Performance Max — refining product feeds and cutting wasted spend weekly. Achieved a 4.4x ROAS with a 2.17% conversion rate. The Shopify dashboard: PKR 1.32M in sales, 117 orders, PKR 11,311 average order value.
A Shopify store with zero ad infrastructure. I built Google Ads from scratch — conversion tracking, campaign structure, and shopping feeds. On a Rs 1,000/day budget most agencies would decline, I delivered 87 orders at a 2.2% conversion rate and Rs 2,113 average order value within two months. Add-to-cart rate reached 4.24% — a strong signal the targeting was dialled in.
A premium clothing brand (Lacoste, Armani Exchange, The North Face). I ran Meta Ads and built their Instagram simultaneously from zero. In one month on Rs 2,000/day: over Rs 200K revenue, an estimated 3.3x ROAS, and a page that went from 0 to 253 real followers with active engagement. CPL was reduced by optimising creative split-tests in week two.
A multi-category retail brand whose Meta account was frozen by billing errors for weeks. I resolved the technical account issues — something most marketers do not know how to fix — then launched 6+ campaigns across product lines. The top Advantage+ Shopping campaign alone generated 8,060 impressions efficiently on a minimal daily budget, proving that account health matters as much as creative.
A jewellery brand that needed more than just posting — they needed a visual identity that matched the quality of their products. I handled their full Instagram content strategy: improving how products were photographed and presented, writing captions that converted, and building a feed aesthetic that looked like a real brand. Engagement and reach grew measurably.
I review your existing setup — ad accounts, tracking, funnel, landing pages — and identify exactly what is broken and what needs to be built. No guesswork. No generic advice.
Proper conversion tracking, clean campaign architecture, and audience segmentation. Everything built to last and scale — not just to spend the budget quickly.
Campaigns go live with clear KPIs agreed upfront. I test creatives, audiences, and bidding strategies in the first two weeks to find what actually performs before scaling.
Weekly reviews, constant refinement, honest reporting. When something works, we scale it. When it does not, we cut it and try the next hypothesis. Simple, data-driven, and transparent.
I am Etisam Ashraf, a performance marketer based in Lahore. Since 2021 I have been running paid campaigns and managing social media for Pakistani e-commerce and retail brands — dedicated to transforming raw data into scalable, measurable revenue. Every rupee of ad spend is accountable.
I do not take on every client. I work best with brands that sell real products, have a working sales funnel, and want an honest partner who will tell them what is wrong before telling them what is possible.
I am currently studying Software Engineering alongside client work — which means I think in systems, not just campaigns. I understand why tracking breaks, how attribution works under the hood, and what the dashboard is actually telling you versus what it appears to say. Results, not reports, are the deliverable.
“Our Google campaigns were running with no tracking and no clear structure before Etisam stepped in. He rebuilt everything properly, and within five months we had crossed PKR 1.3M in Shopify sales. The reporting was honest and the results were real.”
“We had a very small budget and Etisam still took us seriously. He set up our Google Ads from scratch, got sales coming in consistently, and explained everything clearly along the way. 87 orders in two months on Rs 1,000 a day was beyond what we expected.”
“He built our Instagram page while running paid ads at the same time, and both worked. In one month we had 253 followers, a feed that looked professional, and real orders coming through the ads. He treats your money like it is his own.”
“Our Meta account had billing problems that had blocked our ads for weeks. Etisam diagnosed and fixed the issue quickly, then launched multiple campaigns across our product range. He understands both the technical side and the marketing side, which is rare.”
Tell me what you are currently spending on ads and what platform you are using. I will review your setup and come back within 24 hours with specific, actionable feedback on what is working, what is wasting money, and exactly what I would do differently — for free, no strings attached.